Luana Vjollca – “It girl”: redefining Albanian fashion rules with “Lulu by Luana”

In the Albanian showbiz and social media scene, the name Luana Vjollca is synonymous with style, confidence, and influence.

Initially known as a TV host, then as a singer and entrepreneur, Luana has become an iconic figure for the new generation—an undisputed “It Girl” who has remained at the center of media attention for years and is among the most followed influencers in Albania and beyond.

An influence that goes beyond television

Luana has always known how to combine appearance with charisma. Her social media followers witness a carefully curated image that over the years has evolved from classic glamour into a modern mix of urban elegance and global trends. She has consistently shown an ability to sense new fashion directions and bring them authentically to her audience.

“Lulu by Luana” – more than a brand, an identity

This fashion sensibility and desire to share her style with others led to the birth of “Lulu by Luana” – a clothing brand that quickly became a hit among Albanian girls. It represents not only Luana’s style but also her life philosophy: to be free, comfortable, and powerful in your own skin.

“Lulu by Luana” stands out for clothing that combines the latest international trends with everyday practicality, creating an accessible, bold, and much-loved line for young Albanian women. The collections range from luxurious tracksuits to chic outfits for outings and events, always with a special focus on comfort, confidence, and originality.

A vision that inspires

Luana is not just a familiar face — she is a visionary businesswoman who built a brand from scratch in a challenging market like Albania. She has shown that women can be beautiful, successful, and creative all at once, and through “Lulu by Luana” she has created a community of girls who follow, get inspired by, and support her.

Luana Vjollca remains one of the most important figures in the Albanian digital space. From the screen to social media, and now in the fashion world with “Lulu by Luana,” she is the perfect example of a woman who uses her voice and style to inspire. And while trends come and go, one thing remains constant: Luana Vjollca is and will remain the “It Girl” of Albanians.

“KORÇA BOOM”